Tide Foundation Co-Founders Yuval Hertzog & Issac Elnekave Address Privacy Profitability, Marketplaces and Mass Blockchain Adoption
Tide Foundation just launched a data marketplace aimed at making privacy profitable. Tide’s blockchain protocol seeks to address costly GDPR compliance, compensation and data accuracy issues to drive a new consensual data economy.
“While we all deserve a human right to privacy, we’re witnessing the disastrous results of data breaches and growing distrust amongst consumers; and it’s time to take a modernized approach,” noted Tide Co-Founder Issac Elnekave.
“With Tide Protocol, we’ve developed a solution using breakthrough technologies to completely rethink how businesses and third-parties engage with the data economy, prioritizing privacy, granting control to consumers, and incentivizing all parties to protect and share data in a way that not only aids compliance, but offers profitability for all parties involved.”
The non-profit foundation introduced Tide Protocol, reportedly a first-of-its-kind open-source marketplace that “transforms personal data and privacy from a liability into a mutually profitable asset, for businesses, data seekers, and consumers.”