UK Government's CMA Study Tide

CMA Report: Online platforms and digital advertising market study

Tide technology studied by the UK government’s Competition and Markets Authority in their report with recommendations to parliament on “How do you protect consumers in the digital economy while ensuring robust, competitive digital markets”

Some excerpts:

Tide provides software which allows consumers to lock, until they wish to permit access to it, personal data held on them by businesses. If the holder of their data wishes to sell it to a third party the consumer will first need to ‘unlock’ it with a key to which they have unique access and if they choose to do so are rewarded...

...have developed tools which enable securely automated permissioning of access to the consumer’s personal data using blockchain technology. This obviates the need for the consumer to consent or authorise each instance of data sharing but automates it on the basis of parameters set by the consumer. It has announced what it described as a ‘trustless bot’ or a Delegated Automated Trustee on the blockchain.

Interim report - Read More.