UK Gov Report

UK Government's CMA Study Tide

CMA Report: Online platforms and digital advertising market study

Tide technology studied by the UK government’s Competition and Markets Authority in their report with recommendations to parliament on “How do you protect consumers in the digital economy while ensuring robust, competitive digital markets”

Some excerpts:

Tide provides software which allows consumers to lock, until they wish to permit access to it, personal data held on them by businesses. If the holder of their data wishes to sell it to a third party the consumer will first need to ‘unlock’ it with a key to which they have unique access and if they choose to do so are rewarded...

...have developed tools which enable securely automated permissioning of access to the consumer’s personal data using blockchain technology. This obviates the need for the consumer to consent or authorise each instance of data sharing but automates it on the basis of parameters set by the consumer. It has announced what it described as a ‘trustless bot’ or a Delegated Automated Trustee on the blockchain.


Interim report - Read More.

Recent News

15 Jun 2020

Tide Awarded ARC Grant

Together with Professor Susilo from UOW and KDDI Research, Japan.

9 Dec 2019

Doug Knopper joins Tide

Visionary CEO appointed to Tide Foundation Advisory Board.

22 Jun 2020

Tide Crowned Best InsurTech

In Hartford Connecticut, the insurance capital of the world, Tide have been named "Best Emerging InsurTech".

12 Nov 2019

OECD Report Embraces Tide

OECD Report Points to a Tide future

6 Jun 2020

Tide Announced Dual Finalists in InsurTech 2020

Tide Announced Dual Finalists in InsurTech 2020

19 Sep 2019


Open source foundation is introducing a new approach to encryption called splintering

13 Sep 2019

Dark Reading

New Technique Makes Passwords 14M Percent Harder to Crack

14 May 2019


Tide Offers Hackers A Bitcoin Reward To Break Its Consumer Data Encryption

5 Mar 2019


Tide Foundation gives consumers full control of personal data on blockchain

14 Aug 2019

Cointelegraph cover Tide's Trustless Bot

This Non-Profit Company Wants to ‘Decentralize’ Crypto Keys Themselves

31 Aug 2018

Financial Review

Tide Foundation pitches blockchain solution to digital advertising privacy woes

19 Dec 2019

Partnership Announcement

New partnership enables keyless algo-trading on crypto-exchanges


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