UK Gov Report

UK Government's CMA Study Tide

CMA Report: Online platforms and digital advertising market study

Tide technology studied by the UK government’s Competition and Markets Authority in their report with recommendations to parliament on “How do you protect consumers in the digital economy while ensuring robust, competitive digital markets”

Some excerpts:

Tide provides software which allows consumers to lock, until they wish to permit access to it, personal data held on them by businesses. If the holder of their data wishes to sell it to a third party the consumer will first need to ‘unlock’ it with a key to which they have unique access and if they choose to do so are rewarded...

...have developed tools which enable securely automated permissioning of access to the consumer’s personal data using blockchain technology. This obviates the need for the consumer to consent or authorise each instance of data sharing but automates it on the basis of parameters set by the consumer. It has announced what it described as a ‘trustless bot’ or a Delegated Automated Trustee on the blockchain.


Interim report - Read More.

Recent News

24 Oct 2022

Financial Review Interviews Tide

The spate of recent data breaches headlined by Optus and Medibank has reinforced the urgency to rethink cybersecurity.

26 Aug 2022

Tide named world-changing startup

Revolutionary new technology to secure the future

16 May 2022

RMIT validates Tide’s breakthrough cryptography

New multi-party cryptography enables true zero-trust

16 Nov 2021

Tide win startup of the year

By AISA cybersec peak body

27 Nov 2021

JaxEnter interview Tide

Human beings are cybersecurity’s weakest link

20 Oct 2021

Cyber Herd Immunity

Breakthrough Cryptography Introduces New Paradigm

22 Sep 2021


Tide encryption to end the cyber breach pandemic

20 Sep 2021

Tide at TechCrunch Disrupt

Chosen from the most competitive batch in TC history.

15 Mar 2021

Tide win Insurtech NY

Tide named best global Insurtech, at marquee insurance event

18 Dec 2020

Tide Named Tech23 Winner

Tech23 deep tech community celebrates next disruptors.

20 Nov 2020

Tide join OECD Global Forum

Distributed ledger technology and the new era of data privacy and governance.

15 Jun 2020

Tide Awarded ARC Grant

Together with Professor Susilo from UOW and KDDI Research, Japan.


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