Coinbeat

Consumers will have full control over personal data


We live in an age of data being shared with third parties. All too often though we read about data breaches being carried out by companies who share personal information without the consent of the consumer or without their knowledge.

A blockchain startup by the name of “Tide” or Tide Foundation wants to change consumers access to their data by giving them full control over personal data on their blockchain by enabling them to manage their own encryption keys.

Tide is a not-for-profit, community-driven foundation whose vision is to offer control and remuneration for the user’s personal information as well for their attention. Their website mandate states that they are there to ensure that personal data is fully secure and that the proper value for it is attributed.

Tide opened their doors three years ago in Sydney, Australia and went on to develop the Tide Protocol (more on this later) which is the core technology in its blockchain data privacy solution, just two years ago.

In a nutshell, the startup wants to create an ecosystem wherein users can sell their personal information in an open marketplace which the company is said to announcing today.

Tide co-founder Issac Elkenave stated:

“The overall concept is that when a consumer engages with a business and provides that business with personally identifiable information, the Tide Protocol encrypts that information and provides the consumer with the only key to decrypt it.”

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Recent News

Announcement
15 Mar 2021

Tide win Insurtech NY

Tide named best global Insurtech, at marquee insurance event

Announcement
18 Dec 2020

Tide Named Tech23 Winner

Tech23 deep tech community celebrates next disruptors.

Video
20 Nov 2020

Tide join OECD Global Forum

Distributed ledger technology and the new era of data privacy and governance.

Announcement
15 Jun 2020

Tide Awarded ARC Grant

Together with Professor Susilo from UOW and KDDI Research, Japan.

Announcement
9 Dec 2019

Doug Knopper joins Tide

Visionary CEO appointed to Tide Foundation Advisory Board.

Announcement
22 Jun 2020

Tide Crowned Best InsurTech

In Hartford Connecticut, the insurance capital of the world, Tide have been named "Best Emerging InsurTech".

Announcement
6 Apr 2020

UK Government Study Tide

CMA Study Tide in report to parliament on digital economy.

Announcement
12 Nov 2019

OECD Report Embraces Tide

OECD Report Points to a Tide future

Announcement
6 Jun 2020

Tide Announced Dual Finalists in InsurTech 2020

Tide Announced Dual Finalists in InsurTech 2020

Video
19 Sep 2019

TechRepublic

Open source foundation is introducing a new approach to encryption called splintering

Press
13 Sep 2019

Dark Reading

New Technique Makes Passwords 14M Percent Harder to Crack

Press
14 May 2019

Forbes

Tide Offers Hackers A Bitcoin Reward To Break Its Consumer Data Encryption

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