A radical cure for the privacy breach pandemic

Tide is transformative, true-zero-trust technology, removing mass data breach and privacy compliance risk from organizations by handing consumers the only key to their sensitive data - granting unprecedented control and data privacy.
All, at the speed of commerce.

Personal data is the new uranium. Powerful if harnessed, catastrophic when mishandled.

Despite over $100B invested in cybersecurity annually, data breaches are increasing, with over 15B individual records exposed, causing $2T in damages.

eBay asks 145 million users to change passwords after data breach

Children's Macy's faces class action lawsuit over data breach affecting thousands

Facebook faces maximum fine in British Cambridge Analytica inquiry

It'll cost billions for companies to comply with Europe's new data laws

Verizon partner data breach exposes millions of customer records

With privacy legislation, like GDPR and CCPA, sweeping the globe, a breach now poses a risk to the very viability of organizations.

Meanwhile, consumers have been exploited through opaque data practices and become collateral damage in breaches. Now, they're losing trust.

Current doctrine preaches constant fortification, concentration of authority and a constellation of security products and procedures that need to work in perfect unison to keep organizations protected.

It's time to flip this thinking on its head, lock the data out of anyone's reach and hand consumers the only key. This removes the liability for organizations protecting it, while introducing verifiable transparency and accountability.

Tide is true-zero-trust software infrastructure, that requires no change to user behaviour, yet automates the safe storage, sharing and trading of sensitive data. It does so by enabling an organization to lock personal data in a vault and provide consumers with the only key. This vault can be utilized and traded with consumer permission and if appropriate, reward.

Services

Those relevant services / businesses looking to connect with us, can do so with our permission.

         Orgs           

Gain consensual access to the data they need, but without the liability of protecting it.

Consumers

Seize control of their data, with transparency over its use.

Want to learn more about how Tide works?

Explore Tide Protocol

News & media

Video
20 Nov 2020

Tide join OECD Global Forum

Distributed ledger technology and the new era of data privacy and governance.

Announcement
15 Jun 2020

Tide Awarded ARC Grant

Together with Professor Susilo from UOW and KDDI Research, Japan.

Announcement
9 Dec 2019

Doug Knopper joins Tide

Visionary CEO appointed to Tide Foundation Advisory Board.

Announcement
22 Jun 2020

Tide Crowned Best InsurTech

In Hartford Connecticut, the insurance capital of the world, Tide have been named "Best Emerging InsurTech".

Announcement
6 Apr 2020

UK Government Study Tide

CMA Study Tide in report to parliament on digital economy.

Announcement
12 Nov 2019

OECD Report Embraces Tide

OECD Report Points to a Tide future

Announcement
6 Jun 2020

Tide Announced Dual Finalists in InsurTech 2020

Tide Announced Dual Finalists in InsurTech 2020

Video
19 Sep 2019

TechRepublic

Open source foundation is introducing a new approach to encryption called splintering

Press
13 Sep 2019

Dark Reading

New Technique Makes Passwords 14M Percent Harder to Crack

Press
14 May 2019

Forbes

Tide Offers Hackers A Bitcoin Reward To Break Its Consumer Data Encryption

Press
5 Mar 2019

TechCrunch

Tide Foundation gives consumers full control of personal data on blockchain

Press
14 Aug 2019

Cointelegraph cover Tide's Trustless Bot

This Non-Profit Company Wants to ‘Decentralize’ Crypto Keys Themselves

About Tide
Foundation



Tide is charged with the stewardship and mass adoption of the Tide protocol.

Vision

The Tide foundation vision extends beyond the Marketing Singularity point, to a reality where an individual's sovereignty over their privacy extends beyond data – to their mindshare. Offering control and remuneration for not only people’s information, but also their attention and intentions. Offering businesses the ability to not just coopete and profit over their audience insights, but to engage directly with that audience intentions, in the most contextual, consensual and timely fashion.

Tenets

  • Sovereignty: Individuals are the rightful owners of their personal data, and should have ultimate discretion over its use.
  • Consumer value: If an individual provides their personal data and gives permission to be identified, then any monetization opportunities that arise through those business insights or value-adds should be shared proportionately with that person.
  • Business value: Conversely, the data insights generated by businesses through their interactions with their customers is value that is generated by those businesses, who are therefore entitled to benefit from them.
  • Ethical commerce: Commerce occuring in an economy that is driven by permissioned and compliant access to personal data. Organizations operating in this environment have the ability to unlock and leverage the power of their unique data insights.
  • Trust: By means of absolute trustlessness:
    • Transparency: Open source software that is publicly available and easily accessible.
    • Integrity: When we can’t use mathematics to guarantee integrity, we act as though we are programmed to do so.
    • Decentralization: No data is held by, or accessible by, any other parties in the chain. Only the source and target parties have visibility.
    • Immutability: Once a transaction is initiated, everything about it is stamped and recorded in perpetuity.
    • Accountability: Actions of entities and individuals who data share are open to scrutiny and feedback.
  • Independence: Broad stakeholder community management, free from commercial or political interests, in order to provide infrastructure that benefits everyone in the value chain.
  • Stability and scalability: The design of the growth engine and the open sourced nature of the protocol has future proofed the infrastructure. No single failure, entity or process can hinder effectiveness.
  • Mainstream: Accessibility and usability for all stakeholders, agnostic to geography, culture, language and means.

Mandate

  • Ensure personal data is fully secured and that value is rightfully attributed.
  • Cooperate with industry, government and stakeholders to form strategic partnerships that grow the economy in accordance with the established principles.
  • Educate and promote the Personal Data Economy to the wider community. Encourage new ideas and development on top of the open source protocol.
  • Provide guidance to legislators who have an objective of protecting consumer privacy, alongside commercial considerations.
  • Foster innovation and engage with the development community to continually build upon the foundation technology. This will improve ease of adoption and utility for all stakeholders and ensure future viability.
  • Govern the Personal Data Economy infrastructure (i.e. the Tide protocol).

Contact

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