TechCrunch

Tide Foundation gives consumers full control of personal data on blockchain


 

It seems that on a regular basis, we hear about massive data breaches or companies sharing highly personal information with third parties without a consumer’s permission or knowledge. Tide Foundation wants to change that by giving consumers complete control over their personal data on the blockchain by allowing them to manage their own encryption keys.

 

The startup wants to take that notion a step further by giving users the ability to sell that personal information in an open marketplace that the company is announcing today.

“The overall concept is that when a consumer engages with a business and provides that business with personally identifiable information, the Tide Protocol encrypts that information and provides the consumer with the only key to decrypt it,” Tide co-founder Issac Elnekave told TechCrunch.

With full control over their data, companies could not transfer any information to a third party without the consumer granting permission first. The marketplace provides a way for companies that need data, the vendors that manage that data and the consumers who ultimately own the data to negotiate a fair market value for access to it. What’s more, the companies buying the data know that they are getting much more valuable and accurate information, delivered with the full knowledge of the consumer.

View full article

Recent News

Announcement
12 Nov 2019

OECD Report Names Tide

OECD Report Encourages Member and Legislators to Embrace Tide

Video
19 Sep 2019

TechRepublic

Open source foundation is introducing a new approach to encryption called splintering

Press
13 Sep 2019

Dark Reading

New Technique Makes Passwords 14M Percent Harder to Crack

Press
14 May 2019

Forbes

Tide Offers Hackers A Bitcoin Reward To Break Its Consumer Data Encryption

Press
14 Aug 2019

Cointelegraph cover Tide's Trustless Bot

This Non-Profit Company Wants to ‘Decentralize’ Crypto Keys Themselves

Press
31 Aug 2018

Financial Review

Tide Foundation pitches blockchain solution to digital advertising privacy woes

Video
8 Nov 2019

Daily Exchange

Mike Loewy Discusses Privacy in Blockchain on the Daily Exchange

Blog
5 Sep 2019

Splintered passwords stump hackers

Passwords 14m% more secure with decentralized encryption scheme

Announcement
17 Sep 2018

Gilbert + Tobin Partnership

Gilbert + Tobin Partners with Tide to Build a New Personal Data Economy

Press
13 Nov 2019

Electronic Engineering Journal

The Tide Foundation Proposes Password Splintering for Better Security

Press
13 Sep 2019

JaxEnter

Tide Protocol uses blockchain to improve password security by 14 million percent

Press
13 Sep 2019

Cyware

New encryption method called ‘Splintering’ makes password hacking 14 million percent more challenging

Contact

Thanks for getting in touch. We'll get back to you as soon as possible!

Send another message