Marketers

Gain permissioned access to highly targeted, consensual audiences.

Businesses

Manage compliance risks. Become trustworthy. Realize the value of their data inventory.

Consumers

Seize control of their personal data and share the benefits of its monetization.


Unlocking
the power of trust

Mainstream usability

Ground-breaking technology seamlessly offering the benefits of blockchain to mainstream audiences, without typical friction points or compromising its cryptographic virtues – such as simple authentication, seamless UX and offline automation.


Growth to market

With each business adopting the Tide Protocol, their entire consumer base and data insights are safely assimilated into the economy, leading to explosive growth.


Decentralized

No centralization or duplication of datasets. Data remains within each business. Their consumers now have certainty and control over the fate of their data, as well as a share its monetization - from its point of origin.


Unlocked insights

Each business has an entirely unique view of a consumer from their particular interactions. Rarely do marketers have the opportunity to tap into that precision. Tide de-siloes lucrative pockets of the personal data economy.


Friendly to existing value chains

Tide is designed to offer existing data-vendors, publishers, media agencies and technology providers with permissioned, secure, compliant access to rich datasets without changing their business model.


Certified trust

The mastery of Tide’s encryption protocol gives consumers confidence they are interacting with organizations that can keep their data safe, while also offering the option to share in monetizing it. Leading to improved customer retention and acquisition.

Patent-pending Innovation

Whitepapers

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Executive & Team

Chairman

Andrew Edwards

Andrew is former Chairman and CEO of internationally-renowned advertising and marketing agency Leo Burnett Group UK and President of Leo Burnett Central Europe; Non-Executive Chairman of Pureprofile. Prior to his roles for Leo Burnett, Andrew ran Australia’s most awarded direct and database marketing company, Cartwright Williams.

Founder / Technology

Yuval Hertzog

Yuval has over 30 years’ experience in ICT developing and executing business strategies of highly complex organizations. He has a proven track record in leading complex programs from inception to production to acquisition at tier-1 operators’ level around the world. Yuval was IDF Captain of 7 years in Military Intelligence; holds 6 patents in the field of web and telecommunications and holds world-class expertise in the area of unified communications; and previously co-founded 5 businesses – 3 of which had successful exits.

Founder / Marketing

Michael Loewy

Michael is an experienced CPO and Marketing Director with a strong track record building and marketing digital products in start-up and top tier brands. He spent 10 years growing a decorated digital agency before merging and successfully exiting. Michael holds a Bachelor of Commerce in Information Systems and Accounting with merit, UNSW; has been a guest speaker on principles of marketing best practice; and was an academic professional at the University of Illinois.

Founder / Commercial

Issac Elnekave

Issac is an experienced entrepreneur with a proven track record of successfully taking a business from concept to execution. He founded skincarestore.com.au, which grew to be the largest Skincare retailer in Australia (acquired by drugstore.com in US). Issac holds a Bachelor of Economics and International relations from University of California, Irvine. He grew Bagel House to be the largest wholesaler of bagels in Australia (acquired by George Western Foods); is Californian Entrepreneur of the year 1996; and BRW Top 100 fastest growing companies 1996.

Founder / Operations

Dominique Valladolid

Dominique has over a decade of diverse experience in leadership, management and process improvement across different industries from start-ups to high-profile companies. He holds degrees in Microelectronic Engineering and Information Technology and a track record in analysing and engineering solutions aligned to industries best practices — maximising the effectiveness of processes, policies and information systems.

Blockchain Engineer

Matthew Spencer

Matt brings decades of technical experience with four years of blockchain development on Hyperledger and the Ethereum and EOS networks and is heavily involved in the developer community. Matt was co- architecting and developing Ziva, the self-select cloud-based campaign management system. Matt is a full-stack developer with expertise in highly-available system design, mobile gaming and complex web interface implementation.

Cryptography Engineer

José Luis Lobo

Jose brings two decades of software development experience in top tier corporates in the areas of telecoms, telemetry and finance with expertise in highly scalable cloud systems, cross-platform development, network security and cryptography. Jose holds a Bachelor of Science degree in System Engineering and a Master of Science degree in Software Engineering with his work in Web-of-Things published.

Partnerships

Stéphane de Blic

Stéphane has over 10 years’ experience in pre-sales, sales and business development in the TMT sector, first in telecom and more recently in the ad-tech & media industry. He has managed relationships with strategic global accounts, and helped several companies establish commercial and technical operations in Europe and Australia. Stephane holds an MBA from INSEAD and a Master of Engineering from CentralSupelec (Paris, France) and the University of Wollongong (Australia)

Communications and Public Affairs

Lisa Chikarovski

Lisa has more than a decade of experience working in high-profile strategic communications roles with a track record of success. An expert at turning complex material into captivating content, Lisa has worked across a wide variety of industries delivering strong outcomes for organisations such as Transport for NSW, ASFA, NPS Medicinewise, BT Financial Group and Roads and Maritime Services.

Legal Advisory

Peter Reeves

Partner at Gilbert + Tobin (Tide Foundation partner), leads their fintech, financial services regulatory and crypto practices.

Privacy Ambassador

Eli Fisher

Eli Fisher is a commercial lawyer specialising in technology, privacy, intellectual property and advertising. Eli graduated from the University of New South Wales with a Masters of Laws (With Excellence), dual-specialising in Innovation Law and Media & Technology Law. Eli edits the Communications Law Bulletin.

Creative

Dari Israelstam

Dari is a strategic, uniquely talented and highly sought after Creative Director. He's the Founder of Universal Favourite (Tide Foundation partner), a multi-award-winning brand and digital studio, which he’s successfully lead for over 10 years, during which time he has helped strategically build the design equity of many local and international brands.

Project Management

Aimy Guez

Aimy is a project manager with an extensive and multidisciplinary background in marketing and communications, and worked at leading advertising and digital agencies in Paris, such as Digitas LBI (Publicis) and HighCo Group (WPP). Aimy is a project manager at Universal Favourite (Tide Foundation partner), an award-winning Sydney-based brand, design and digital studio.

Creative

Bonnie Nguyen

Bonnie is a multidisciplinary designer who's worked in the design and advertising space for brands across varying industries including tech startups, not-for-profits, government, pharmaceuticals and financial services. Bonnie is a designer at Universal Favourite (Tide Foundation partner).

Video & Motion

Mike Tosetto

An awarded designer, his work has featured in some of the industry’s most respected design blogs and publications. Mike regularly speak at industry events, guest lectures for design colleges and teach motion graphics classes and workshops. Mike is the director and founder of Never Sit Still (Tide Foundation partner), a motion design studio with a client list including Adobe, Google Zoo, TEDxSydney and Vivid Sydney.

Advisory

Former Worldwide Chairman, M&C Saatchi

Mr Tom Dery, AO

A legend in the advertising world. Former Worldwide Chairman, M&C Saatchi Global Agency, since 2009. Former Director, Communications Council. Tom served as a Managing Director at DDB Melbourne. He also serves as the Chairman of Australian Cancer Research Foundation. Capping his illustrious career, Tom was recognized and awarded for distinguished service to the not-for-profit sector with an Order of Australia.

Director of Institute of Cybersecurity and Cryptology

Prof. Willy Susilo, Ph.D, MIACR, SMIEEE

Prof. Susilo obtained his bachelor’s Degree in Computer Science from Universitas Surabaya, Indonesia with a “Summa Cum Laude” predicate. He received his Master and Doctor of Philosophy degrees from University of Wollongong, Australia, where he holds the position of Professor and head of school of computing and information technology. His main research interest includes cryptography and cyber security. He received a prestigious ARC Future Fellowship from the Australian Research Council. He also received the UOW Researcher of the Year 2016 due to his research excellence. He is the Director of Institute of Cybersecurity and Cryptology (iC2).

Renowned Former Politician / Government Advisory

Kerry Chikarovski

One of Australia’s most respected and admired former female politicians, Kerry is a former NSW Opposition leader and the first woman to lead a major political party in the state of New South Wales. Today Kerry is a highly sought after political and media commentator, keynote speaker, Master of Ceremonies, Board Director and Brand Ambassador. She is also Chair of NSW Women’s rugby union, a Board Director of New South Wales rugby union, National Adoption Awareness.

Former Chief Investment Officer CBA

Dr Ron Bewley, Ph.D, FASSA

Dr Ron Bewley was Professor of Econometrics at UNSW from 1993 until he was invited to join the Commonwealth Bank to found a Quantitative Research & Investment Strategy team. He was appointed as the foundation Chief Investment Officer in CBA’s Private Client Services. He published over 50 academic papers on a variety of theoretical and applied econometric topics. He held a number of visiting academic positions in the US, UK and Europe. He was elected Fellow of the Academy of Social Sciences in 1995. He also consulted to a number of major companies and government departments.

Former Global Head, Property at Macquarie Bank

Chris Green

Mr Green spent 16 years at Macquarie Group and was the Global Head of Macquarie Capital’s real estate business leading its global expansion through to 2018. He’s a director of global property group Goodman. Mr Green recently founded and is the Chief Executive Officer of GreenPoint Partners, a New York headquartered firm investing in real estate innovation, technology and private equity.

Former Microsoft Director / Tech Entrepreneur

Peter Ostick

A veteran in the start-up and online media space. Peter quickly rose to lead Microsoft’s Media Network Sales Division. He subsequently founded and successfully exited one of Asia Pacific’s largest automated video advertising auction marketplaces. Peter is deeply connected with leaders in technology, business, sport and health.

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Roadmap

2015

Founded ZIVA

Wearable IoT dashboard startup with emphasis on consumer privacy.

2017

Pivot to IoT marketing platform

2018

Kellog's project launched

2019

Technology debut

2020

Network scale up

2021

Maturity

2022

Commence transformation

March 2017

Chemmart pharmacy group become first paying client with national campaign.

1st seed completed

June 2017

Highest SAFE note investment in Australian history.

Tom Dery joins as an investor and chairman.

Kerry Chikarovski joins advisory board

Andrew Edwards joins advisory board

August 2017

Kellogg’s sign up as a customer.

Proof of concept

November 2017

Internal blockchain proof-of-concept built

Structure formalized

January 2018

Tide structure being formalized.

2nd seed completed

February 2018

Completed 2nd Seed round oversubscribed

Professor Ron Bewley joins advisory to model the Tide economy

Peter Ostick joins advisory to assist with commercialization

June 2018

Gilbert + Tobin law firm strategic partnership

World renowned Cybersecurity and Cryptology Professor Willy Susilo joins advisory board

September 2018

Tide requested to complete submission to ACCC on CDR regulations

November 2018

Tide Foundation incorporation

Public demo launch

Q1 2019

Public demo launch

Developer Community POC

Q2 2019

Proof of Concept + open-source repository launched (developer community building)

Automation integration

Q3 2019

Automation nodes (ORK) & integration Tide native blockchain

Piloting

Q4 2019

Pilot run with selected Vendors / Seekers + SDK development

Public Testnet Launch

Q1 2020

Public Testnet Launch

Bronze / silver tier

Bronze / Silver tier self-accreditation process.

Database plugin release

Support of dev community to release first database plugin.

Super aggregator

Public Mainet launch

ID providers integration.

Blind-bid macthing

Blind-bid matching via the Decentralized Automated Trustee layer.

Gold tier release

Foundation handover

Diamond tier - prep stage 1

Diamond tier partner acceditation

Diamond tier stages 2&3

Reverse auction stage 1

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